Through a combination of inspired casting choices, a firm grasp of the kind of world they wanted to build and the stories they wanted to tell in it, and sure-footed leadership from mastermind Kevin Feige, Marvel has created a universe that is always entertaining to visit, with characters we can care about, settings we can become attached to, and, even in the worst films of the bunch, moments worth experiencing. I don't like all of the MCU movies and I don't think all of them are good, but every single one of them works. Every one of them, at the time it was made, elicited loud cries of 'why?', and more importantly, 'how?' How can Marvel create a movie universe without the rights to tentpole heroes like Spider-Man and the X-Men? How can they launch their new franchise with C-list weirdos like Iron Man and Thor? How can they create a successful team-up movie combining the heroes of five previous films? How can they incorporate genuinely out-there concepts like the Guardians of the Galaxy, Doctor Strange, and Ant-Man into their burgeoning cinematic universe? How can they re-incorporate Spider-Man into that universe, relaunching the character for the third time in fifteen years? How can they accommodate directors with a more definitive viewpoint and agenda, like Taika Waititi or Ryan Coogler?Īnd yet, every single time we've asked this question, the answer has been 'like this'. Just look at the list of decisions they've made on the road to total dominance of the movie box office, Hollywood's action-adventure machine, and sizable chunks of the cultural conversation. There are now more than 62,000 4DX seats in 524 auditoriums spanning 59 countries, which can accommodate more than 110 million domestic and international audiences annually.#AvengersInfinityWar is the DC superhero movie of the MCU.įor the last ten years, Marvel Studios has been doing the impossible. The format has continued to explode since opening its 100th auditorium in 2014 – with the opening of its 200th location in 2015, 300th in 2016, and 400th in 2017. In April, 4DX announced the opening of its 500th theatre in Paris, France. We are excited each time we team with Marvel Studios and look forward to even more moviegoers around the world being able to experience Avengers: Infinity War in the fastest-growing premium movie format – whether fans are seeing the film for the first time or going back to the theatre for repeat viewings,” added Byung-Hwan Choi, CEO of CJ 4DPLEX. “With their spectacular action sequences, these films are perfectly suited to be converted into 4DX. These recent blockbusters include Black Panther, Avengers: Age of Ultronand Captain America: Civil War, which all topped 1 million attendees at the global box office and rank among the top 10 films in 4DX of all time. Released in the 4DX format that features seat movements, vibrations and environmental effects tailored for each key aspect of the film, Avengers: Infinity War is the first 4DX title in history to reach the 2 million attendee mark and the fourth 4DX title released in the past six months to pass 1 million – including Marvel Studios’ Black Panther and Lucasfilm’s Star Wars: The Last Jedi.Īvengers: Infinity War follows a string of successful Marvel Studios films released in the innovative format. The milestone makes Avengers: Infinity War the most successful film released in the format, surpassing the previous record holder, 2015’s Star Wars: The Force Awakens. This breaks the record for highest-attendance 4DX film to date. Los Angeles, CA (May 31, 2018) – CJ 4DPLEX ( the world’s leading 4D cinema company, today revealed that Marvel Studios’ Avengers: Infinity War has reached 2 million in attendance across 59 countries.

Avengers infinity war movie theater